DDW Show Management is hosting an exhibitor webinar, Increasing Brand Awareness & Driving Qualified Booth Traffic, on Thursday, Jan. 28, 2016, from 2-3 p.m. EST. Registration is now open and this webinar is one you don’t want to miss!

Competition for attendees’ time in the Exhibit Hall is fierce. The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit. Effectively pre-marketing your exhibit is a “must do” to get your fair share of qualified booth traffic.

In this new exhibitor webinar, preeminent tradeshow expert, Jefferson Davis of Competitive Edge, will walk you through a pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right DDW attendees.

Topics Include:

  • What really drives business growth?
  • Four keys to marketing success.
  • Four strategic pillars of a successful exhibit program.
  • Understanding changing show attendee behaviors.
  • Why pre-marketing your exhibit is a must to succeed.
  • Clarifying your marketing and exhibiting objectives.
  • Budgeting for exhibit promotion.
  • Calculating your Exhibit Interaction Capacity.
  • Defining Your Ideal Visitor Profile.
  • Developing content that engages your target audience.
  • Building ideal visitor lists, using DDW lists and the mobile app.
  • Integrating multiple marketing media for maximum response.
  • Overview of DDW exhibitor marketing opportunities.
  • Sample integrated marketing program for small, medium and large exhibitors.
  • Q&A.